The head department of Guangzhou Xindaxin Company is at the joint of Beijing road and Zhongshanwu road, which is a busy business site. Early in September 1990, when Xindaxin formally came into practice, it established its business features as “garment and headwear as main products, garment as head products”. Its fashion shows twice a year lead the latest fashion of garment.

More than one decade after its coming into practice, Xindaxin has reached a yearly turnover of more than one billion RMB. It is granted “Best of China”, “Best Departments of Asia”, “Star Enterprise of China”, etc.

In recent years, Xindaxin enlarges its business scale and improves its repute by forming chained departments in Guangzhou downtown.